Area Information

Ise-Shima-Toba region is famous for its beautiful natural scenery and fresh delicious seafood.

The nature and unique figure of the coastline is protected since it is located in National Park. And traditional Ama culture is registered as Japan Cultural Herigate in 2019.

Many tourists come visit this place seeking for gorgeous seafood like abalones and spiny lobsters every year.

But! That' not all we have!!

Tradition and culture that people still keep up, unique religion, amazingly delicious fish or seaweeds which are just locally consumed, kind and nice local people... 

New surprise, New joy, New taste.

Come visit Toba to add 'Another New experience' into your life.


Sightseeing Information

Sea folk Museum

You can see lots of historical tools and documents of fishermen, Ama, and sailors. The building itself got many architectural awards. It is worth visiting this museum just to see the buildings. A cafe besides the museum provides unique light meals and sweets like 'Aosa-seaweed tube cake'.

Toba Observatory

This is a place you can see beautiful coastline between Ijika and Kuzaki. The huge parking area would be packed with bikers and drives on weekends. There're a restaurant, a cafeteria, and a shop which you can buy a variety of gifts and souvenirs. I recommend you to try beautiful purple Swiss roll names 'Ama's Pearl-salt Swiss roll' in the restaurant.


Ijika Shrine

The shrine is famous for making a wish to be pregnant. A stone outside the shrine is believed if a woman straddles the stone, she can be pregnant. Many couples and families come to this shrine to wish to have a baby every year.

In the middle of July, there's a festival called 'Tenno-sai', and local people enjoy singing and dancing all night long.

Mt. Aonomine (Shofuku temple)

This temple enshrines god of ocean.

People whose work are related to sea, like fishermen, Ama, sailors, divers etc., come all over to prey for safety at sea. There is an annual festival called 'Ohuna-matsuri' on January 18th in old calendar day, and road to the temple is decorated with a lot of fishermen's flags and becomes very colorful.


Green Rice Cake

Every 23rd of May and November, Ama make a number of green rice cakes. This tradition began due to a big fire long time ago. But why green rice cakes? I don't know the details. These green rice cakes are given to their relatives or friends. Even though the reason and purpose of the tradition is uncertain, just this hand-made green rice cakes are amazingly tasty and many people are waiting for them to eat.

Mehibi Soup

Thinly shredded Mehibi, a part of Wakame seaweed, stewed with some soy sauce and fish soup stock, and it becomes a little sticky. Pour the soup on steamy cooked rice, and eat. Even though you don't have any appetite, this Mehibi soup will be an exceptional. Local people's favorite in spring.


Toba Aquarium

Toba aquarium rears the most numerous species in Japan. You can see Dugong and African manatee in this aquarium. Also, there are some Fishing cats in this aquarium. The aquarium is divided into 12 different areas like Ancient Sea, Coral Reef Diving, and Japanese River and so on.

You won't get bored even you spend all day long within the museum.

Mimiso (Fisherman's Soup)

Mimiso is made by local ingredients such as fresh fish, crabs, lobsters and vegetables with lots of sugar and miso. On a freezing cold winter day, after your hard work on the sea, eating this Mimiso in a fisherman's hat is just incredible. You cannot stop eating and will ask for another bowl of rice!